The Boston Consulting Group
The Boston Consulting Group is one of the world’s largest management consulting firms with a tradition of deep thinking and a 50-year legacy of making meaningful impact. They came to us looking to transform their brand and how people engage with their content.
Designed at Carbone Smolan Agency.
UX, Art Direction
A Reorganized Story
Each industry and capability was re-organized around a simplified sub-navigation that helped reduce site structure by more than 70% and increased traffic to critical pages.
A set of over thirty content modules were developed that gave each industry and capabiltiy flexibility in telling their story, while eliminating the need for strict page templates.
Shrugging off bland business photography, we partnered with digital artist Reza Ali to programatically convert a topic's content into a unique piece of digital artwork.