A Premium Feel
We worked with the client to create a bottle design that felt premium, helping potential customers overcome the idea of using food waste as a cleaner, and one that stood apart from typcial 'green' tropes.
We art directed and photographed imagery of food almost as 'x-rays', to help convey the unique quality of the cleaner and nod to the fermentation process of the food waste.
I worked on this project as the creative director, UX lead, and worked with a multi-disicplinary team to see the project through from brand strategy to launch.
Jaimie Geier, Laura Banas
Design & UX
Layla Gulergun, Edgar Angel Gomez, Aaron Wachsstock